Found Item (70's Cliche)

In the December l978 issue of Cosmopolitan Magazine, photographer Francesco Scavullo took shots of Bitten.  As he often did, he employed Way Bandy to do her makeup.  This look is Disco does Christmas.
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Photo:  Francesco Scavullo. Magazine:  Cosmopolitan

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One of the advertisements in this issue really stood out.  It's a male 70's cliche.
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Product:  Macho Musk Oil.  Found in:  Cosmopolitan Magazine

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It was during this era that a book hit the market, all about subliminal advertising.  The author had many photos of ice-cubes, in which he purported  to see various images and "bad" words.  However, you don't even have to look for the hidden meaning here; check out how he is holding the bottle of musk oil.  For the young neophytes, musk oil was "of the moment" in the 70's.    The hype around the product was that it would subconsciously appeal to women, in the same way that animals are drawn to the scent of others.  Again...subliminal.
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What other 70's classics are in this ad?  Have a look at the chain necklace.  There's the denim shirt, of course.  This stuff was not the premium denim we have  today.  Woe be the kid whose parents bought him/her Husky or Wrangler jeans.  The piece-de-resistance has to be the body hair.  Oh, where is Austin Powers?  The shirt is undone because it gets hot dancing at "54."   Speaking of dancing, consider the name---Macho Musk Oil.   All the better to think of the Village People and their hit "Macho Man."
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That Christmas, any white powder in the vicinity of the disco was most likely not snow.
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Now, to get you into that mood, here's a Disco Christmas song by Gladys Knight.
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